DFL Supercup streamed on TikTok in vertical screen format

RanSport and OneFootball carried 9:16 broadcast of Bayern Munich v Borussia Dortmund game.

by Rory Jones

DFL Supercup streamed on TikTok in vertical screen format
  • A separate directorial team produced vertical coverage using nine cameras
  • DFL first trialled 9:16 format during Bundesliga game in December 2019
  • Other broadcast innovations rolled out at Supercup included live tracking data and an interactive feed

Tuesday night’s DFL Supercup clash between Bundesliga champions Bayern Munich and DFB-Pokal winners Borussia Dortmund was streamed in a vertical 9:16 format on video-sharing platform TikTok.

Both German sports broadcaster RanSport and Brazilian network OneFootball aired the 9:16 broadcast of Bayern’s 3-1 win over their rivals on their TikTok channels. UK pay-TV broadcaster Sky Sports also showcased the vertical format on its app.

The German Football League (DFL) deployed a separate directorial team to produce the vertical coverage using nine cameras.

The DFL first trialled the 9:16 format, which is designed for a smartphone screen, in December 2019 during a Bundesliga game between VfL Wolfsburg and Werder Bremen.

“We are extremely pleased to be part of the DFL innovation showcase in partnership with TikTok in Brazil”, said Nikolaus von Doetinchem, vice president of OTT and media rights at OneFootball.

“We look forward to analysing the users’ feedback and data, which will be a first indicator of what the future holds for this technology in football.”

The format was one of several broadcast innovations rolled out for the Supercup, including the DFL’s new player tracking software, a drone camera, and an interactive feed allowing viewers to select what appears on their screens.

The DFL also allowed select fans to watch the match, which was broadcast live by a total of 37 cameras, through augmented reality (AR) glasses.