Dish TV and Draftkings team up for sports betting integrations

‘First-of-its-kind’ agreement will enable Dish customers to place bets during live events.

by Michael Long

Dish TV and Draftkings team up for sports betting integrations
  • Draftkings betting and daily fantasy sports app to be accessible through Dish’s Hopper set-top boxes
  • App to be added to Sling TV streaming service and Boost Mobile network in future

US media company Dish TV is to integrate the DraftKings app across its portfolio of services after signing a ‘first-of-its-kind' strategic agreement with the leading sports betting and daily fantasy sports provider.

Following the agreement, Dish customers nationwide with an internet-connected Hopper set-top box will be able to access DraftKings’ app to view betting odds and fantasy contests.

It means those customers will be able to place wagers and enter contests directly through their TVs, set recordings and watch corresponding live sports events and leagues, such as the National Basketball Association (NBA), National Hockey League (NHL) and college basketball.

Once a bet has been placed or a contest entered, customers will then be prompted via text message to complete the transaction within the DraftKings app on their mobile device.

In line with US regulations regarding sports gambling, placing bets will be limited to customers living in states where online betting is available to DraftKings account holders.

A statement from Colorado-based Dish, which owns Dish Network, said the agreement also calls for subsequent DraftKings offerings to be integrated within its Sling TV over-the-top (OTT) streaming service, which has around 2.5 million subscribers, and the Boost Mobile wireless network in future. 

"The integration with DraftKings is an exciting enhancement for our customers and a great addition to the growing Dish TV Hopper platform — a one-stop entertainment hub," Brian Neylon, the group president at Dish TV, said in a statement.

"We're thrilled to work with DraftKings to amplify the sports-fan experience, and extend the DraftKings footprint across our unique suite of services, including Sling TV and Boost Mobile, with potential applications across our 5G wireless buildout in the future.”

Following the deal’s announcement on Wednesday, shares in both Dish TV and DraftKings rose in value, climbing 7.3 per cent and 2.7 per cent respectively in premarket trading.

Sports betting integrations are widely seen as an increasingly important differentiator for US media companies and streaming players, with several operators having struck up relationships with bookmakers since a 2018 Supreme Court ruling granted individual states the right to legalise gambling.

"Our deal with Dish TV and the technology behind it immerses customers within a next-generation viewership experience and reaches these fanbases in a completely new way," said Paul Liberman, president of product and technology and co-founder at DraftKings. 

"This is a unique opportunity for fans to watch games and engage with our real-money products while the technology also allows for further innovation ahead."