eSports & Gaming

Eredivisie awards DreamHack FIFA esports tournament brief

MTG-owned events company to deliver Dutch soccer league's eDivisie FIFA 20 qualifiers.

by Steven Impey

Eredivisie awards DreamHack FIFA esports tournament brief

The Eredivisie has awarded with Swedish esports company DreamHack the brief to lead on the production of the official EA Sports FIFA 20 series qualifiers for the Dutch soccer’s top-flight.

Under the terms of the agreement, DreamHack, which is owned by the global esports events organiser Modern Times Group (MTG), has been tasked with delivering a full-scale eDivisie series, which includes a prize pool worth €100,000 (US$109,640).   

The eDivisie is an official qualifying tournament for the FIFA 20 global esports series where the teams represent individual Dutch soccer clubs.

Marc Rondagh, Eredivisie’s business development manager, said: “We are very happy and proud to welcome DreamHack as our partner, bringing years of international esports tournament experience to the table.

“We see this as a big recognition of and reward for building the eDivisie for the past two and a half years and we are very excited about the high expectations we have to this new partnership.

“We really feel that we are at a point where we are ready to take the next big step and scale up the eDivisie, so we can bring an even bigger and better competitive FIFA league to all the fans out there.”

The Netherlands represents one of EA Sports' strongest markets for its FIFA title, with more than 2 million Dutch players active on the game for more than 10 hours every month.

The territory is also home of the FIFA series’ largest social media presence, with a combined 174,000 followers on Instagram, Youtube, Twitter and Facebook.

Peter Nørrelund, DreamHack’s co-chief executive, said: “Eredivisie and the Dutch football clubs have been engaged in esports for some time and have built a very strong foundation with their FIFA league, eDivisie.

“Several of the world’s top FIFA players are Dutch and millions of Dutch gamers play FIFA on a regular basis, so we believe that the Netherlands has a huge potential of being an absolute front-runner country in competitive FIFA.”