eSports & Gaming , OTT & Digital

ESL and DreamHack sign broad media rights deal with Blake

CBBN to broadcast esports tournaments across North America and Asia.

by Steven Impey

ESL and DreamHack sign broad media rights deal with Blake

Blake Broadcasting has signed a multi-territory rights deal with the Electronic Sports League (ESL) and gaming entertainment company DreamHack to broadcast their esports tournaments in the US, Canada, and Asia, excluding China.

Under the terms of the deal, CBBN, Blake’s linear network and over-the-top (OTT) streaming service, will become the exclusive satellite distribution platform to the ESL Pro Tour and Dota 2 competitions from March 2020 and July 2023.

The deal, the value of which was not disclosed, covers multiple events including the Intel Extreme Masters, ESL One, ESL Pro League, as well as the DreamHack Masters and the DreamHack Open.

Thomas Schmidt, the ESL’s chief commercial officer, said: “ESL and DreamHack are extremely focused on improving the coverage and reach of our events, and with this partnership, our tournaments and other content will be available to hundreds of millions of satellite- and cable-equipped homes.

“Our agreement with BBN is in line with our ambition to expand our programming to mainstream audiences without compromising our world-class digital coverage for the esports community that we're committed to serve.”

CBNN’s programming will also include studio shows featuring highlights, news and interviews to complement its live broadcasts.

Bob Blake, Blake Broadcasting’ chief executive and co-founder of CBNN, said: “Our channels are dedicated to providing only the highest quality esports, news, sports, and entertainment content for our viewers, and this groundbreaking deal will make CBNN the largest television broadcaster of esports outside of China.

“We could not find a better partner to provide premium esports content than ESL and DreamHack. Combined with our support from SES and MX1 and our other major content providers and partners, we will be delivering the best in premium esports programming, which will be the priority anchor for our sports initiatives going forward.”