Electric off-road racing series Extreme E has named Turn 10 Studios as its official gaming partner.
The agreement will see the Forza racing creators gain the licence to the Odyssey 21 eSUV, as well as rights to recreate the liveries and racing suits of all teams competing in Extreme E's second season.
Forza Horizon 5 will receive brand visibility at all series events, with activations offering the consoles featuring the gaming title featured at all races.
Forza Horizon's evolving metaverse will also offer Extreme E-themed collectibles, as well as billboards and other graphical elements.
“This partnership between Extreme E and the Forza franchise has brought the championship to a new platform and audience. It has been great to work together to bring the Extreme E Odyssey 21 eSUV to Forza Horizon 5 players who are enthusiastic about electric vehicles," said Ali Russell, chief marketing officer of Extreme E.
"We are excited for more people to see what electric vehicles are capable of and showcase the series in a new light.
“Turn 10 and the rest of the team behind the Forza games have worked hard to make this game as authentic and accessible as possible. Being a part of the largest and most comprehensive Horizon game so far is incredible for our Championship, and gives Forza’s audience an opportunity to get behind the wheel of our Odyssey 21s and experience the capability of our series first hand. We are excited to collaborate with such a forward-thinking group and look forward to seeing the uplifting impact on both of our communities.”
Paavan Avadhanula, director of partnerships at Turn 10 Studios, added: “We are very pleased to be the Official gaming partner of Extreme E, the leader in off-road electric racing, and have been collaborating to bring unique content to Forza Horizon 5.
“We are always looking for, and excited to bring authentic and compelling new partnerships and experiences to our Forza community, and look forward to seeing how our players engage with these electric vehicles, race suits and championships."