The Formula One global motorsport series has selected NBC Sports Group-owned Playmaker Media to power its new F1 TV over-the-top (OTT) digital broadcast service.
In developing the platform, Playmaker Media will act as systems integrator, and will work alongside the likes of iStreamPlanet and Tata Communications to ensure that the new service runs smoothly.
Playmaker Media’s involvement was announced alongside news that Formula One plans to finally roll out F1 TV at the Spanish Grand Prix in May. The service was initially expected to be up and running in time for the start of the 2018 season, but its launch was postponed in favour of further testing.
The new platform will initially be made available in nearly two dozen markets, with subscriptions likely to cost between US$8 and US$12 a month.
“We are proud to announce the launch date for F1 TV,” said Pete Samara, director of digital technology at Formula One. “We have chosen partners who are at the forefront of this sector: among them, Playmaker Media, iStreamPlanet and Tata Communications. They, like us, are focused on delivering the best OTT experience to our avid Formula One fans, the lifeblood of our sport.”
“Playmaker Media is honoured to be part of the impressive team charged with delivering Formula One’s bold vision for F1 TV,” added Eric Black, senior vice president and chief technical officer for Playmaker Media. “The winners will be Formula One fans who will have unprecedented access to the sport through these transformative products.”
Sunday’s Chinese Grand Prix was won by Red Bull’s Daniel Ricciardo, who surged through the field from sixth on the grid to claim his first win of 2018.