- Athletes able to choose gaming title and share content via their own channels
- Funds being raised for Covid-19 relief and social justice causes
Social media giant Facebook has partnered with 11 professional athletes for its dedicated Gaming platform to help raise funds for the coronavirus relief effort and social justice causes in the US.
The partnerships feature a mix of male and female sports stars from the National Basketball Association (NBA), the National Football League (NFL), the Women’s National Basketball Association (WNBA) and the National Women’s Soccer League (NWSL).
The eight NBA stars taking part are Donovan Mitchell, of the Utah Jazz; the Sacramento Kings’ Bogdan Bogdanović; the Philadelphia 76ers’ Josh Richardson; the Chicago Bulls’ Zach LaVine; the Phoenix Suns’ Deandre Ayton, the Boston Celtics’ Tacko Fall, and the Los Angeles Lakers’ Alex Caruso and JaVale McGee.
Wide receiver Julian Edelman, who plays for the NFL’s New England Patriots; US soccer star Allie Long; and WNBA player Brittney Griner make up the rest of Facebook Gaming's athlete roster.
Each athlete will choose the title they wish to compete on and be able to share the live content on their individual gaming channels, with friends also allowed to take part. Viewers will be encouraged to donate money during exclusive live streams while Facebook is also contributing US$20,000 to each athlete’s charity of choice.
“Athletes continue to be remarkable forces for good on social media and we’re excited for this particular group to use Facebook Gaming this summer to entertain fans and raise money for incredibly important causes,” said Evan Shugerman, the head of athlete sports partnerships at Facebook.