Emerging Tech, Data & Media , OTT & Digital

Fiba World Cup sets record 3bn TV viewership

Chinese broadcasts set basketball tournament’s two highest live ratings.

by Steven Impey

Fiba World Cup sets record 3bn TV viewership

The International Basketball Federation (Fiba) achieved record viewership during this year’s Fiba World Cup in Beijing across its linear and digital platforms.

The federation claims the tournament had a TV audience reach of more than 3 billion, while its video views on social media boosted reach by 1.5 billion.

Leading this spike, China’s broadcast coverage drew the tournament’s largest TV viewership, with state-owned China Central Television (CCTV) recording the two highest live ratings of the World Cup, including 68 million and 60 million for China’s respective games versus Poland and Korea. 

The final, which saw Spain defeat Argentina to be crowned world champions, had a total global reach of 160 million. In Spain, where the broadcast scored a market share of 46 per cent for the final, more than 10 million tuned in at peak while 6.2 million watched the full game, making it the country’s most-watched basketball game ever.

In total, Fiba teamed up with more than 70 broadcast partners to deliver coverage from the tournament in 190 territories, increasing the tournament’s average TV audience by more than 80 per cent compared to the last World Cup in 2014.

Fiba secretary general Andreas Zagklis said: “The Fiba Basketball World Cup 2019 has been the World Cup of a new era and of new records. On the court, players set new standards and off the court we saw our largest ever audience reach on TV and social media.

“These record statistics are more than just numbers, they tell the human story of how globally-loved basketball is. They demonstrate that more fans than ever are watching and engaging in the Fiba Basketball World Cup, which has evolved into a successful major sporting event."

Engagement on social media was equally as impressive with the #FIBAWC and #WorldGotGame hashtags reaching 22 billion impressions and 535 million engagements.

Fiba also enjoyed growth on its social media channels, with the Weibo Fiba and Fiba World Cup accounts experiencing more than 200 per cent combined growth to over 10 million fans.

The official FIBA Basketball World Cup 2019 mobile app, presented by Tissot, was downloaded over 2 million times, while overall attendance at the tournament was 794,951.