- La Liga becomes the first of Europe’s major soccer leagues to show a live match on Twitch in Spain
- Basque derby available on La Liga’s official channel, as well as those of Gol and streamer Ibai Llanos
Spanish soccer body La Liga has announced this week’s top-flight fixture between Real Sociedad and Athletic Bilbao will be broadcast live on Amazon-owned streaming platform Twitch.
The match, which takes place on 7th April, will be available on La Liga’s official Twitch channel, as well as those of Spanish sports channel Gol and popular streamer Ibai Llanos.
It means La Liga will become the first of Europe’s major domestic soccer leagues to show a live match on the streaming service in Spain. It had already been the first major European sports property to have an official account on Twitch, launching its channel last October.
Streaming exclusively in Spain, the Twitch broadcast of the Basque derby includes pre-game buildup, with viewers able to participate and interact with Llanos during the show, as well as follow up reactions.
The game will continue to be available via traditional channels on Gol, Movistar, Vodafone, Orange and Telecable.
Announcing the move, La Liga said the initiative reinforces the league’s ‘commitment to creating engaging digital content’, as well as ‘offering Spanish football fans innovative experiences, creating additional ways to participate in the action and supporting new digital entertainment formats’.
An increasing number of soccer clubs have been turning to Twitch to reach new audiences. The likes of Arsenal, Real Madrid, Juventus and Paris Saint-Germain all have strategic partnerships with the platform.
French side Olympique de Marseille also live streamed preseason matches on Twitch last year, which the club said drew a peak of 100,000 viewers and a total audience reach of 266,000.