- Move comes after Lamborghini first launched ‘The Real Race’ esports series in 2020
- New esports team to enter SRO Esports Championships
Italian automaker Lamborghini is making a move into full-time professional gaming with the launch of its first factory esports team in time to enter the 2022 SRO Esports Championships.
The move sees Lamborghini expand its efforts in esports beyond the ‘The Real Race’, the brand’s own virtual sim racing championship which debuted in 2020.
Lamborghini’s esports team has signed up three sim racers – Jordan Sherratt, Gianfranco Giglioli, and Giorgio Simonini – for its SRO entry, providing an additional marketing avenue for the luxury car brand in a sector that continues to enjoy strong growth.
Sherratt is a direct graduate of The Real Race, having won 15 out of 17 races during last year’s edition.
“Sim racing is an important platform in today’s motorsport scene,” said Automobili Lamborghini’s head of motorsport, Giorgio Sanna.
“Video games were born to allow those who didn’t have opportunities for real-life racing to impersonate the professional drivers.
“Now, after several decades of development in the industry, simulated racing is getting closer and closer to its real-life counterpart and now has nothing to envy from professional motorsport.
“Moreover, sim racing is an additional tool for us to develop some of the fundamental aspects of real racing, such as car setups and software applications that will play an important role in the future of our brand.”
Lamborghini has also confirmed the return of The Real Race for 2022, with the dates for the third edition of the competition set to be announced in the coming weeks.