Major League Rugby taps PT SportSuite to create digital content ecosystem

MLR bidding to becoming one of North America’s most digitally enabled sports leagues.

by Ed Dixon

Major League Rugby taps PT SportSuite to create digital content ecosystem
  • PT SportSuite to help MLR produce branded digital platforms, including a mobile app and AR technology
  • Partnership aiming to establish more meaningful connections between the league, fans and sponsors

Major League Rugby (MLR), North American rugby union’s top-level club championship, has partnered with solutions specialist PT SportSuite to transform the league’s digital media capabilities.

The tie-up will see PT SportSuite work with MLR’s technical teams to configure and deploy branded digital platforms. This includes across digital asset management, digital media collection and collaboration, an MLR mobile app, web and app-based fan engagement and augmented reality (AR) technology.

The multi-platform deal is aimed at positioning MLR as one of the most digitally enabled leagues across North American sport, by enabling the league’s players and fans to become ‘mobile storytellers’. The platforms will also be designed to establish better connections between supporters, MLR and sponsors through incentivised fan engagement and unique digital experiences.

The rollout of the technology will follow a phased approach and comes as MLR looks to establish new digital properties to maximise revenue and provide more value to sponsors in the wake of Covid-19.

The announcement also deepens PT SportSuite’s involvement in rugby union, having teamed up with the British and Irish Lions to provide media services for the team’s tour of South Africa this summer.

“This new digital content system greatly improves our ability to collaborate across the league,” said MLR commissioner George Killebrew. “I’m most excited about the possibilities for more content generated by our athletes, and improved storytelling of our brand partnerships.”

Rich Cheary, PT SportSuite chief executive, added: “We're excited by the opportunity to propose a new media workflow process and platform suite alongside MLR and their teams - it represents an amazing start to 2021.

“We're applying our tried and tested approach that is migrating and centralising MLR's media assets into our AWS powered PT ecosystem, enabling further media collaboration and community engagement involving players and fans across video, web and mobile app channels.

“Our MLR partners have superb energy and by working together with them and the teams across the league to coordinate media production, we will empower the teams, players and fans to generate and contribute media on a level not seen before.”