- Deal prolongs partnership first announced in 2019
- City first club to give fans control of immersive highlights
- True View-generated City content has surpassed 10m views
Top-flight English soccer side Manchester City have agreed a multi-year extension of their partnership with Intel to continue using the company’s True View immersive viewing technology.
The deal ensures that the Premier League club will be able to offer their fans multi-angle camera replays and player-eye views of the action from games played at their Etihad Stadium.
The original agreement announced in 2019, which also included fellow Premier League sides Liverpool and Arsenal, saw City’s home ground fitted with 38 5K ultra-high-definition cameras to produce immersive replays and highlights for the club’s owned and operated digital services.
City have also utilised the partnership to become the first club to give their fans control of immersive highlights within the official club app. The feature allows fans to interact with a video clip by selecting one of the players’ perspectives and then swiping or moving their mobile device to watch through that individual’s eyes.
An official release said that there have now been more than ten million views of True View’s bespoke City content across the club’s digital portfolio.
“We are not surprised at what a popular addition to our content True View has quickly become,” said Nuria Tarre, chief marketing officer of City Football Group (CFG), the club’s ownership company. “We entered our partnership in the spirit of collaboration and innovation and we have been delighted to hand fans control of how they view immersive highlights so quickly after installing True View.
“At a time when we are having to play behind closed doors, we are extremely pleased that Intel True View’s comprehensive perspectives showcase the experience of being in the Etihad Stadium.”
It has not been announced whether Arsenal or Liverpool will continue using True View. Intel also has agreements around the technology with the National Football League (NFL), the National Basketball Association (NBA) and Spanish soccer’s La Liga.
“Our relationship with Manchester City provides fans the ability to interact, control and experience the match in previously unimaginable ways,” added James Carwana, general manager of Intel Sports. “The club’s innovative approach to integrate True View immersive highlights at the Etihad Stadium has been a testament to its dedication to their fans.”
Elsewhere in the Premier League, champions-elect Liverpool have agreed a multi-year partnership with meat substitute brand Quorn, which will be listed as the club’s sustainable protein partner.