Report: Matchroom lands ‘nine-figure’ DAZN broadcast rights deal

Exclusive UK contract to end boxing promoter’s long-term relationship with Sky Sports.

by Ed Dixon

Report: Matchroom lands ‘nine-figure’ DAZN broadcast rights deal
  • New deal to commence from 1st July, according to The Athletic
  • Sky has exclusively broadcast Matchroom events in UK and Ireland since 2012
  • Agreement does not include heavyweights Anthony Joshua and Dillian Whyte

Matchroom Boxing has agreed an exclusive UK broadcast deal with sports streaming subscription service DAZN, according to The Athletic.

Figures for the new contract have not been made public, but The Athletic describes it as a ‘record-breaking deal’ that is worth ‘well into nine figures’.

The tie-up will end Matchroom’s exclusive UK broadcast partnership with pay-TV network Sky Sports, which has been in place since 2012. The promotional and events company last signed a six-year contract with the broadcaster in 2015, covering 120 fights a year.

The new deal with DAZN will reportedly kick in on 1st July once Matchroom’s existing contract with Sky expires. DAZN has been working with Matchroom extensively in the US since 2018, when the latter agreed a joint venture with Perform Group worth US$1 billion. Matchroom boss Eddie Hearn (pictured above) has frequently championed DAZN, describing it as “the future of boxing”.

While the latest arrangement will see established British and Irish fighters such as Katie Taylor, Conor Benn, Lawrence Okolie and Callum Smith fight on DAZN, The Athletic notes that it does not include heavyweight champion Anthony Joshua or heavyweight contender Dillian Whyte.

The pair are two of the biggest names in Matchroom’s stable and should either appear on DAZN in the UK, The Athletic states those deals will be need to be negotiated separately.

SportsPro reached out to DAZN which said it will not be commenting on the report.

Before Matchroom officially links up with DAZN, it is set to conclude its Sky contract with a show on 15th May and another in June.

In terms of how the deal will affect the broadcast of a potential bout between Tyson Fury and Anthony Joshua, The Athletic reports that the fight will be carried in the UK by both BT Sport Box Office and Sky Sports Box Office, which will be a UK first.

DAZN, however, will stream the fight worldwide, according to The Athletic, except for in the US where it will be shown on ESPN+ PPV.