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MLB to use Tagboard to create interactive content experiences

League will utilise platform to add polls and trivia across live broadcasts, digital media and in-venue screens.

by Sam Carp

MLB to use Tagboard to create interactive content experiences
  • MLB, MLB Network and Minor League Baseball producers to leverage Tagboard Interactive platform for in-venue and at-home content experiences
  • Tagboard was used by 16 MLB teams in 2020 and is leveraged by more than 400 organisations in media, sports and entertainment, including the NFL
  • Company has seen 132 per cent increase in content produced using its platform over the last year

Major League Baseball (MLB) has agreed a four-year partnership with Tagboard to use the startup’s cloud-based production platform to create interactive content for both in-venue and at-home broadcast experiences.

Under the deal, producers at MLB, MLB Network and Minor League Baseball will be able to leverage Tagboard Interactive to integrate engaging content such as trivia and polling across live broadcasts, digital properties and venue video boards. 

Using Tagboard Interactive, which was beta launched in January, MLB producers will benefit from an intuitive graphics system and also gain access to real-time social media content that can be added into programming. 

Barbara McHugh, MLB’s senior vice president of marketing, said: “MLB continues to invest in efforts that enrich our fans’ digital and physical experiences. Tagboard has developed a strong reputation throughout our industry as a powerful platform and technology solution to help enhance these fan engagements.

"We look forward to furthering our collaboration as we bring additional interactive, immersive and cross-platform experiences to our fans.”

Tagboard’s ties with baseball date back to 2013, when the Seattle Mariners became the first major sports team to utilise the company’s technology. Last year, Tagboard worked with16 MLB clubs to enhance the fan experience, as well as league broadcast partner Fox Sports for its World Series watch party.

More than 400 organisations across media, sports and entertainment now use Tagboard’s cloud-based production platform, including the National Football League (NFL), NBCUniversal and WarnerMedia.

Over the past year, Tagboard claims that over 20 million pieces of content have been produced through the platform, an increase of 132 per cent on the previous 12 months.