Nascar’s Race Team Alliance announces Candy Digital NFT deal

Hendrick Motorsports, Roush Fenway Racing and Stewart-Haas Racing among teams to sign up.

by Georgina Yeomans

Nascar’s Race Team Alliance announces Candy Digital NFT deal
  • More teams set be involved in digital collectibles project
  • Track owner Speedway Motorsports already has a Nascar NFT platform in partnership with GigLabs

Race Team Alliance (RTA), an organisation representing 13 Nascar Cup Series teams, has revealed a partnership with digital collectibles company Candy Digital.

As part of the agreement, Candy Digital and the participating teams from Nascar’s elite tier Cup Series will create and release a series of non-fungible tokens (NFTs).

Teams that have announced their participation in the release of these NFTs include Hendrick Motorsports, Joe Gibbs Racing, JTG Daugherty Racing, Live Fast Motorsports, Richard Petty Motorsports, Richard Childress Racing, Roush Fenway Racing, Spire Motorsports, Stewart-Haas Racing and Wood Brothers Racing, with others yet to be announced.

"Candy’s strong backing and deep technical experience across the sports landscape makes them an excellent partner to bring the teams’ digital collectibles to market," said Jonathan Marshall, executive director of the RTA.

"Candy’s excitement for the opportunities in motorsports, as well as understanding the unique history of motorsports and the racing collectible market, will be extremely important as we bring this partnership to life."

This partnership marks the latest NFT move in the Nascar ecosystem. Speedway Motorsports, owner of seven tracks that host Nascar races, signed a partnership with GigLabs in September to launch Race Day NFT, a digital collectibles marketplace for Nascar products.