North American stock car racing sanctioning body Nascar has confirmed a multi-year partnership with telecommunications giant Verizon to improve connectivity at 12 race venues.
The deal, which was rumoured in January, designates Verizon as the official wireless telecommunications and 5G mobility partner of Nascar, as well as the official at-track Wi-Fi partner of the 12 racetracks owned by the motorsport series.
The collaboration will see Verizon deliver improved Wi-Fi infrastructure at Nascar circuits as part of a wider goal to upgrade the series’ in-venue wireless communications service over the next three years.
The 12 Nascar-owned racetracks, which host 19 of the 36 top-tier Cup Series races, in line for an upgrade are Auto Club Speedway, Chicagloand, Darlington, Daytona, Homestead-Miami, Kansas, Martinsville, Michigan, ISM Raceway, Richmond, Talladega and Watkins Glen.
“There’s nothing like the thrill and excitement of attending a Nascar race and now there are more ways than ever to capture and share that experience,” said Craig Neeb, Nascar’s executive vice president and chief innovation officer. “Partnering with Verizon will offer fans the benefits of reliable in-venue connectivity as we usher in a new era for our sport.”
Nascar has been without a partner in the telecommunications category since Sprint ended its title sponsorship of the series after the 2016 season.
The deal sees Verizon return to Nascar after shifting its focus in 2010 to IndyCar, which it title sponsored until 2018.
George Fischer, senior vice president of 5G ecosystems and alliances for Verizon Business Group, added: “The thousands of fans attending Nascar events across the country need reliable connectivity to share and send photos and videos of races in real-time, stay up-to-date on their favourite drivers, and connect with fellow fans inside and outside the track.
“As the official wireless provider for Nascar, we are looking forward to enhancing the fan experience today and working together to revolutionise the future of the racing experience for drivers and fans.”