NFL agrees expanded multi-year Pluto TV offering

US streaming service adds new programming to NFL Channel.

by Steven Impey

NFL agrees expanded multi-year Pluto TV offering
  • NFL Channel created under an original agreement signed in August 2019
  • New deal expands content library ahead of 2020 season
  • ViacomCBS-owned platform reaches more than 24 million subscribers

The National Football League (NFL) has agreed a new multi-year programming partnership with US-based over-the-top (OTT) service Pluto TV, expanding the content on the platform’s league-dedicated channel.

The deal is an extension of an agreement signed between the North American football competition and the ViacomCBS-owned streaming platform last August that saw the creation of the NFL Channel. The linear platform draws from a library of content produced by NFL Films and NFL Media, including the league’s Hard Knocks series and replays of classic games.

An extended agreement will see the addition of several new series dedicated to the NFL’s recent 100th anniversary season, beginning in 2019, including NFL's 100 Greatest, NFL 100 All-Time Team and NFL 100 Generations.

The NFL Channel will also continue to house highlights programming such as NFL Game ReplaySOUND FX, NFL Top 10, and Around the NFL, as well as archive games from the past decade. 

The channel will be continuously refreshed with new content including NFL Top 100 Players of 2019 and digitally-produced recaps, previews, and NFL press conferences..  

"For the many avid football fans that are part of Pluto TV's audience, having yearlong access to NFL content beyond the regular season is priceless," said Jeff Shultz, Pluto TV’s chief business officer.

"With an incredible line-up of award-winning programming, alongside some of the most memorable highlights, replays and matchups of the past decade, we are excited to be able to offer this evergreen content to our viewers, no matter the season." 

Jesse Wallace, the NFL’s vice president of affiliate sales and distribution, added: “We are thrilled to continue our partnership with Pluto TV that provides fans with more exciting NFL content including our critically-acclaimed programming celebrating the NFL 100 season last year.

“NFL fans enjoy having access to our classic games and programming year-round, and we're proud to give Pluto viewers access to more exciting content from their favorite teams and players.”

Pluto TV’s free, ad-supported service, which was acquired by the Viacom media business for US$340 million in the first quarter of 2019, before Viacom merged with CBS in August, reaches an audience of more 24 million subscribers.