Panam Sports breaks new ground with OTT service launch

Streann Media-powered streaming platform to feature live events and on-demand content.

by Sam Carp

Panam Sports breaks new ground with OTT service launch
  • Panam Sports is first continental organisation in the Olympic movement to launch its own OTT service
  • First live event on Panam Sports Channel will be swimming qualifier for Tokyo Olympics and Cali 2021 Junior Pan American Games
  • Other content to include behind-the-scenes features, athlete interviews and coaching seminars

Panam Sports, the body representing the 41 national Olympic committees (NOCs) in the Americas, is launching its own over-the-top (OTT) streaming service as part of a wider overhaul of its digital operations.

The Panam Sports Channel will show live coverage of events such as qualifiers for this year’s rescheduled Tokyo Olympic Games, the Pan American Championships and the Cali 2021 Junior Pan American Games.

In addition, the service will house ‘incredible moments’ from the Pan American Games, behind-the-scenes features, athlete interviews and coaching seminars that will be available to watch on-demand.

Panam Sports partnered with US-based streaming platform provider Streann Media to create the Panam Sports Channel, which it claims is the first OTT service to be launched by a continental organisation in the Olympic movement.

The Mexico City-based organisation’s wider digital overhaul also includes a new website and mobile application.

“As Panam Sports we are taking a very important step in this fast-moving digital world,” said Panam Sports president Neven Ilic. “We have made a great investment because we believe it is essential to promote our sport, our athletes and to be able to reach more people throughout our continent.

“We know it is not an easy task, and that is why we need the support of the national Olympic committees, the international federations and the Pan American confederations to ensure that this great dream that becomes a reality today will have the success that the athletes deserve.”

The first live event to air on the Panam Sports Channel will be the Panam swimming qualifier for Tokyo 2020 and Cali 2021, which is taking place in Orlando from 29th April until 2nd May.