PGA Tour expands broadcast distribution with ESPN+ and Eurosport

Disney-owned sports streaming platform ups featured hole live events to 23.

by Tom Bassam

PGA Tour expands broadcast distribution with ESPN+ and Eurosport
  • Eurosport adds PGA Tour live coverage in 30 territories
  • Discovery-owned European network to offer 16 hours of weekly primetime broadcasts

Golf’s US-based PGA Tour has expanded its broadcast distribution in Europe and the US ahead of the 2021 season.

ESPN+, the Disney-owned US sports streaming platform, is expanding its live, featured-hole coverage to 23 PGA Tour events next year, starting with the Farmers Insurance Open in January and continuing through the FedExCup Playoffs and the Tour Championship in September.

This year ESPN+ covered 12 events and the uptick for 2021 comes ahead of the launch of PGA Tour Live on ESPN+ the following year, an element of the nine-year US rights agreement that was announced in March.

In 2021, ESPN+ will stream coverage of two featured holes on the Saturday and Sunday of each event - selected each day of competition by the PGA Tour - concurrent with the full broadcast on CBS or NBC.

In Europe, Discovery has secured a new partnership with the PGA Tour to bring 43 weeks of live golf to its broadcast platforms throughout the year. Beginning in January 2021, the contract covers more than 30 territories, including Czech Republic, Greece and Turkey, with new markets set to come online in subsequent years, while Eurosport will also continue its coverage in Denmark, Italy, Norway, Portugal and Russia.

Eurosport will now feature an average of 16 primetime live hours each tournament week, with localised coverage in local language.

This deal builds on Discovery's long-term PGA Tour partnership, announced in June 2018, and complements the existing offer from its GolfTV over-the-top (OTT) streaming service.

With GolfTV offering a dedicated golf experience, Eurosport’s live offering is designed to grow the PGA Tour’s reach.

Alex Kaplan, president and general manager of Discovery Golf and GolfTV, said: “Together with the PGA Tour as our long-term partners, we are always seeking to reach more audiences and bring new fans into golf which is just what our new partnership with Eurosport promises to deliver. We have an incredible opportunity to utilise Eurosport's scale to take this even further.”

The full list of territories where Eurosport is offering its PGA Tour coverage are: Albania, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Denmark, Georgia, Greece, Hungary, Israel, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Norway, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey, Ukraine and Uzbekistan.