OTT & Digital

PGA Tour tees up Facebook Watch global content agreement

Social media giant’s OTT platform to offer highlights from more than 30 events.

by Ed Dixon

PGA Tour tees up Facebook Watch global content agreement

Golf’s PGA Tour has announced a global partnership with Facebook to distribute daily highlight packages on the social media giant’s Watch platform.

The agreement, which covers more than 30 events including the Players Championship and FedExCup Playoffs, begins at this week’s Farmers Insurance Open, with the PGA Tour publishing daily round recaps as well as player-specific highlights.

Additionally, the PGA Tour will also engage fans in its Facebook Group, the Gallery, with interactive elements such as Facebook Live and Facebook Watch Parties.

The expanded highlights on Facebook’s streaming platform will also feature content from the PGA Tour’s core telecasts, along with content from PGA Tour Live, its own over-the-top (OTT) service, which is offering more than 1,200 hours of exclusive featured groups coverage in 2020.

Chris Wandell, the PGA Tour’s vice president of media business development, said: “This is in response to our fans’ appetite for additional coverage packaged in a way that is convenient for them to consume.”

Sidhant Rao, Facebook’s sports league partnerships lead, added: “We’re thrilled to add PGA Tour recaps to our growing portfolio of sports highlights on Facebook Watch. Through this content, as well as products such as Facebook Groups and Watch Party, the Tour will be able to engage its fans in exciting new ways this year.”

The partnership builds on the two parties’ earlier tie up in 2018, which saw them stream live coverage of the Players Championship and several other PGA Tour events.