PLL taps Twitter Spaces for 2021 entry draft

Lacrosse league takes advantage of social audio function while in beta testing.

by Tom Bassam

PLL taps Twitter Spaces for 2021 entry draft
  • Twitter Spaces similar to Clubhouse platform
  • Last year the PLL announced draft picks using Twitter posts on coaches’ accounts

The Premier Lacrosse League (PLL) will host its 2021 entry draft via Twitter Spaces, the platform’s new social audio feature. 

Twitter’s latest user function, which resembles the increasingly popular Clubhouse platform, is currently in beta testing ahead of an April rollout. The PLL has been given access to it for the event, where teams will be selecting from the former Major League Lacrosse (MLL) player pool on 24th March.

The PLL’s eight coaches will go through three rounds with three minutes between picks for analysis and interviews, with host Lisa Redmond and analyst Joe Keegan. According to Sportico, the coaches will also be able to conduct business using off-mic backchannels.

Last year the PLL year’s entry draft was also a social media event, with selections made via posts on coaches’ accounts. The league’s college draft in April will air on the NBC Sports Network pay-TV channel.

“This will be the first live draft happening through the Spaces audio platform, and it will be such a powerful example of how to connect actual voices with the real-time conversation already happening on Twitter,” Brittany O’Hagan, Twitter’s head of athlete and sports talent partnerships, told Sportico. “The PLL is always testing new ideas, new ways to connect with their audience, and this real-time draft process will be such a fun case study of how the power of Spaces and audio can be brought to life.”

Also speaking to Sportico, PLL commissioner Paul Rabil added: “We believe in a future of transparency. Fans want more of that raw, behind the scenes, how the sausage is made access.”

The draft is set to begin at 7.30 pm ET, with the Cannons Lacrosse Club expansion team having the first pick.

The PLL has also announced that Champion will be the league's official sideline apparel partner for the 2021 season, the deal carves out a new category to go alongside on-field partner Adidas. The Champion partnership covers all sideline apparel, collaboration on clothing lines, marketing initiatives, and other co-branding opportunities.