Future Stadiums & Venues

Raiders sign deal to get Coca-Cola into Allegiant Stadium

Legends strikes multi-year partnership with Reyes Coca-Cola Bottling.

by Tom Bassam

Raiders sign deal to get Coca-Cola into Allegiant Stadium

The National Football League’s (NFL) Oakland Raiders have signed a multi-year stadium and team partnership with a California-based bottler and distributor of Coca-Cola.

The agreement, facilitated by the Legends agency, will see Reyes Coca-Cola Bottling become the official soft drink partner of the Raiders and Allegiant Stadium – the franchise’s new Las Vegas home that is scheduled for completion in 2020.

Legends is the stadium’s official premium ticketing and sponsorship agency.

Legends also secured the naming rights agreement with discount airline Allegiant Air in August and, this month, brokered a deal with sports entertainment platform Twitch.

The deal also sees the Raiders and Reyes Coca-Cola Bottling collaborate on fan activations such as prize giveaways as well as aligning their philanthropic efforts to help strengthen the Southern Nevada community.

As well as the Raiders, the 65,000-capacity stadium will be the future home of University of Nevada, Las Vegas football and will host sporting events such as the Pac-12 Championship Game and Las Vegas Bowl.

Raiders president, Marc Badain, said of the partnership: “We are excited about the partnership between Reyes Coca-Cola Bottling, the Raiders and Allegiant Stadium as this relationship unites two global brands.

“We also look forward to joining with Reyes Coca-Cola in programmes that positively impact our community.”