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Real Sociedad and Feyenoord in new ten-club innovation group

The Sport Innovation Alliance is aimed at tackling digital challenges.

by Tom Bassam

Real Sociedad and Feyenoord in new ten-club innovation group

Ten elite soccer clubs from across the globe have banded together to form a new group, called the Sport Innovation Alliance (SIA), aimed at tackling the challenges of digital transformation.

Real Sociedad from Spain, Italian club Cagliari, Dutch outfit Feyenoord, Legia Warsaw from Poland, Chile’s Universidad Católica, Atlético Nacional from Colombia, Brazil's Vasco a Gama, Peru’s Sporting Cristal, Atlético Peñarol from Uruguay, and Al-Ittihad Jeddah of Saudi Arabia will collaborate on projects designed to drive technological innovation. 

Working across four pillars - technology, research, revenue growth and collaboration - the SIA clubs will pool resources in a bid to address the limitations of their main sources of income as well as providing partners with greater return on investment. These include finding digital transformation solutions and developing new technologies in areas such as artificial intelligence (AI), data and blockchain.

The SIA will also act as a guarantor for clubs looking to partner with technology companies and developers by offering a certification process.

In addition, with the aim of developing enhanced global partnerships, the SIA will develop a platform to gather resources in order to generate a more complete sponsorship proposition.

The collaboration will also create a number of events, such as conferences, friendly matches and even esports tournaments, held at the various clubs’ stadia.