Sacramento Kings agree Intel deal for R&D site at Golden 1 Center

Tech partnership sees True View introduced at venue next season.

by Tom Bassam

Sacramento Kings agree Intel deal for R&D site at Golden 1 Center

Technology giant Intel has signed an agreement with the National Basketball Association’s (NBA) Sacramento Kings that will see the Golden 1 Center used as a research and development (R&D) site for sports broadcast innovation.

Starting from next season, the partnership will also introduce Intel’s True View volumetric broadcast technology at the Kings’ home arena, with deployment on the venue’s 4K ultra HD video board and via the franchise’s mobile platform.

Whilst True View’s 360-degree 3D video rendering has been on the market for a few years, the partnership also sees Golden 1 Center used to test Intel’s next generation of immersive, volumetric technology, therefore making the Kings the first NBA team to debut the resulting content innovations. 

Sacramento Kings owner and chief executive, Vivek Ranadivé, said: “We are constantly working to enhance the fan experience and it is an honour to have Golden 1 Center serve as the first Intel R&D site for the NBA.

“Our visions are aligned, as Intel is driving the next wave of innovative technologies and our goal in building the premier sports and entertainment venue was to be the first to convert the entire facility into a giant gaming console.

“The next generation of True View will allow our dedicated fans to feel like players at the center of a video game.”