SailGP brings on board Acronis for broadcast enhancements

Fledgling sailing series to deploy voice recognition technology on all boats.

by Michael Long

SailGP brings on board Acronis for broadcast enhancements

Global sailing league SailGP has announced a three-year partnership with Acronis that will see the data and cyber protection firm help enhance the series’ broadcast product through the deployment of voice recognition technology.

As part of the tie-up, every conversation onboard each SailGP teams’ F50 catamarans will be tracked, transcribed and translated in real time, with feeds set to be made available to broadcasters in a variety of languages, including French, Spanish, Japanese and Mandarin.

Viewers will therefore be able to listen into tactical calls and decisions made during races, while team data analysts will also use them to develop future race strategies.

Established in 2018 and bankrolled by American tech billionaire Larry Ellison, SailGP has sought to position itself as a leader in technological innovation. Last month, the series partnered with Greenfly to deploy a software platform for media collection and content distribution across digital channels.

“Technical innovation plays an integral role in everything we do at SailGP, and we are continually looking at ways to entertain with our unique sports property and excite our fans,” said series chief executive Russell Coutts.

“Being able to listen to all of the onboard communications in the different team languages will truly bring another dimension to our broadcast offer and we are really excited to work with Acronis to add this to our award-winning broadcast platform when the league restarts in San Francisco in April 2021.”

As well as serving as the official cyber protection supplier to SailGP, Acronis will also perform the same role for the series’ French team, whose catamaran will now display the company’s branding.

Acronis has also partnered with a number of other major sports properties, including teams in the Premier League, the National Football League (NFL), Major League Baseball (MLB) and Formula One.