Southampton adopt Covid-19 smart ticketing solution

SecuTix 360° platform to help with social distancing and maximising capacity.

by Steven Impey

Southampton adopt Covid-19 smart ticketing solution
  • Spectators are currently banned from UK sports venues
  • Premier League clubs could lose UK£540m in combined matchday revenues

Swiss-based ticketing company SecuTix has launched a new ticket sales platform that is hoped to aid the return of fans to sports stadia as clubs and venues bid to recover from the coronavirus pandemic.

Premier League club Southampton are one the company’s partners and will now adopt the SecuTix 360° SaaS Ticketing solution. The platform has had several features added to help clubs and venues maximise revenues when fans are eventually allowed back into games. They include an optimised seat selection and allocation algorithm for the purchase and adjustment of ticket sales and social distancing protocols.

The platform also caters the sale of virtual seats for live-streamed events and will facilitate the mass refund and re-sale of tickets to a venue for the large-scale cancellation of events, including an automated email notification system for customers.

Premier League clubs are bracing themselves for a shortfall of up to UK£540 million (US$699 million) for the 2020/21 season due to lost matchday revenue. The upgraded SecuTix platform, which is also being implemented by English county cricket outfit Lancashire at their Old Trafford home stadium in Manchester, could play a key role in cutting those losses when fans are permitted back into venues.

Anthony Cole-Johnson, Southampton’s director of sales and stadium experience, said: “Our number one priority is the safe return of fans to our stadium, so whilst we continue to wait for that moment it was important to the club that we honoured our supporters’ commitment via a seamless refund operation.”

The UK government confirmed last month that its plans for a phased return of fans to sporting events from October had been put on hold amid heightened measures to contain the spread of coronavirus during the winter months.