Stadion tap LiveLike for digital engagement tools

Manchester City, PSG and Rangers could see gamification features added to platforms.

by Rory Jones

Stadion tap LiveLike for digital engagement tools
  • Partnership will create combined digital offering for rights holders and broadcasters
  • LiveLike’s engagement offering includes polls, quizzes, influencer chat, prediction games and leaderboards

Stadion, a sports digital solutions firm with clients such as soccer giants Manchester City and Paris Saint-Germain, has agreed a new partnership with audience engagement specialist LiveLike.

The agreement will see the two enterprises produce a joint offering of new digital experiences for sports rights holders and broadcasters across their web, mobile, and over-the-top (OTT) streaming platforms.

With the addition of LiveLike’s interactive features – which include live polls, quizzes, influencer driven chats, prediction games and fan leaderboards – Stadion is seeking increase engagement, interactivity and time spent on its platforms. As a combined offering, both parties believe they will be able to create unique activation experiences and revenue generating opportunities for clients.

Lee Cook, Stadion’s chief executive, said: “The experiences we create complement so well with LiveLike’s audience engagement platform. Rights holders are increasingly looking to interact and engage with their audiences, and this allows us to take our products to the next level with LiveLike’s best-in-class gamification and interactivity platform.

“When working together, we as companies both speak the same language and know this is going to translate to success for our partners.”

LiveLike, which already has high-profile partners in the sports space, including the National Basketball Association’s (NBA) Golden State Warriors, as well as broadcasters Canal+, Turner Sports and FloSports, see working with Stadion as a natural fit.

“Their reputation of delivering for their partners proceeds them and the creation of this relationship shows that what they saw in LiveLike is the best partner to bring their partners’ digital platforms a step further,” said LiveLike chief operating officer, Samuel Westberg.