The Brazilian Football Confederation (CBF) has announced a media rights deal with Twitter for the 2019 Campeonato Brasileiro de Futebol Feminino, with the first broadcast taking place over the weekend.
More than 167,000 viewers watched Ponte Preta take on Corinthians in the Brazilian top-flight women’s soccer league broadcast debut on the social media platform.
The contract affords Twitter exclusive rights to the league phase, as well as the quarter-finals and semi-finals, with the two-legged final possibly also to feature on the platform.
The deal comes into effect as the CBF expands and alters the format of the Brazilian women's top-tier, following through on the national body’s commitment to give the game increased visibility by taking the number of matches to 134.
"With this partnership, we bring to our users and advertisers the possibility to see and value women's sport. More than that, we are very happy to support the sport, as a platform that gives women's football the space it deserves," said Pitter Rodriguez, director of sports partnerships for Twitter for Latin America.
Manoel Flores, CBF director of competitions, added: "Twitter is a platform that is always at the side of sport and football. Watching it betting on women, and given the visibility that the platform can give, fills us with hope for the future of the league.”
The games will be available live and as recaps globally, even for non-Twitter subscribers, via the platform’s Explore function.