YouTube TV strikes NFL Network carriage agreement

NFL RedZone also available via streaming service’s Sports Plus add-on package.

by Steven Impey

YouTube TV strikes NFL Network carriage agreement
  • NFL Network included in YouTube TV basic membership package
  • Subscribers gain access to live NFL games and on-demand features
  • NFL games accounted for 47 of top 50 US TV productions in 2019

The National Football League (NFL) has signed a carriage agreement with YouTube TV that gives subscribers to the Google-owned streaming service access to live games and on-demand content via NFL Network, the league’s dedicated pay-TV channel.

Under the terms of the deal, NFL Network will be available as part of YouTube TV’s base membership, while the NFL RedZone whip-around channel will also be made available as part of a new add-on package called Sports Plus.

The new arrangement, agreed by the North American football league’s NFL Media arm, has been sealed in time for the start of the upcoming 2020/21 NFL season, which is due to kick off on 10th September.

In addition to live football, NFL Network offers year-round content to fans, including popular live studio shows such as Good Morning Football, NFL GameDay Morning, NFL Now and NFL Total Access.

Hosted by the network’s reporter Scott Hanson, NFL RedZone showcases highlights from every regular-season game, with its first episode of the upcoming season airing on 13th September.

“We are excited to bring NFL Network and NFL RedZone to YouTube TV subscribers, just in time for the NFL's 2020 season," said Hans Schroeder, NFL Media’s chief operating officer.

“The opportunity to give NFL Network and NFL RedZone the broadest distribution as possible to our fans remains a top priority for us, so we're pleased to bring our line-up of exclusive live games, informative shows and award-winning content to the YouTube TV channel line-up." 

The NFL continues to be among the most popular content in the US, with games accounting for 47 of the top 50 productions on national TV in 2019.

As part of the new deal, YouTube TV customers will also gain access to both NFL Network and NFL RedZone through and the NFL app on smartphones, tablets, PCs and connected TV devices on a date yet to be confirmed.

Lori Conkling, YouTube TV’s global head of partnerships, added: “Sports fans have been some of our most passionate members since we launched YouTube TV, so we're thrilled to introduce NFL Network to our line-up of more than 85 channels, plus NFL RedZone as part of our new Sports Plus add-on package.

“This partnership further demonstrates our commitment to offer a premium portfolio of content to our members.”