News

24.09

SportsPro SmartSeries - Smart investment

Features

SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

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01

La Liga expands Microsoft partnership to develop new technology experiences

Personalised OTT streaming options and AR experiences among solutions in the works.

by Ed Dixon

02

OTT platform Recast sees valuation hit US$29m on back of Series A investment

Ex-Pixar CFO and cricketer Chris Gayle back UK-based company’s US$8.2m round.

by Sam Carp

03

ESL and Intel pledge US$100m to esports in three-year extension

New deal prolongs ‘longest running partnership’ in competitive gaming industry.

by Sam Carp

04

Benfica call on NOS for Portugal’s first 5G stadium

Primeira Liga club bids to ‘radically transform’ the live game experience.

by Ed Dixon

05

Study: Wolfsburg rank as Bundesliga’s most sustainable club

Top-flight German soccer side beat FC Köln and Bayern Munich to top spot in Sport Positive table.

by Sam Carp

06

MLB to use Tagboard to create interactive content experiences

League will utilise platform to add polls and trivia across live broadcasts, digital media and in-venue screens.

by Sam Carp