Thought Leadership

12.07

SportsPro SmartSeries - Smart investment

Features

SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

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01

Opinion | Five trends shaping the Chinese esports landscape

Tom Elsden, business director at sports digital consultancy and agency Mailman, argues that now is the time to invest in the Chinese esports market and has five good reasons why.

by Tom Elsden

02

Opinion | Five steps to prepare for the post-Covid season

Mike Bohndiek, chief executive at sports and entertainment technology, digital and commercial specialists PTI, looks at the role technology can play in helping clubs and venues prepare for the post-Covid return to play.

by Mike Bohndiek

03

Opinion | Five things we must implement to affect positive change in the sports marketing industry

Stephen Hutchison, managing director at marketing agency Fuse, details how the sector can shake up its approach and modernise partnerships.

by Stephen Hutchison

04

Jamie Gardner | EFL clubs must rein in costs to avoid financial precipice

With the precariousness of club finances in English soccer having been exposed by the coronavirus pandemic, Press Association’s chief sports reporter considers whether stricter cost controls and more televised matches will be the keys to long-term stability.

by Jamie Gardner

05

At Large | The climate crisis will require sport to develop a new appetite for bold thinking

The sports industry has needed a decisive, far-reaching response to the Covid-19 pandemic but as a new report underlines, it will need to apply that approach again to address another looming threat.

by Eoin Connolly

06

At Large | The Premier League is back but where does it go from here?

World soccer's most-watched league has returned but in its months as a broadcast-only product, clubs will be thinking carefully about how to close the gap to supporters.

by Eoin Connolly