SportsPro SmartSeries

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SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

26.11

Opinion | The digital transformation of fan engagement through data-driven insight

AppsFlyer's Mariano Miculitzki on why, now more than ever, it is important to gather as much information on fans as possible in order to create successful interactions.

by Mariano Miculitzki

Opinion | The pandemic has not changed consumer demand for new experiences, just accelerated it

Anthony Smith-Chaigneau, Nagra's senior director of product marketing, on why rights holders need to look closely at how they are able to augment their media offer to consumers.

by Anthony Smith Chaigneau

OTT Newsletter 19/11: DAZN growing up, the WSL rights opportunity and OTT Summit best sessions

SportsPro digital editor Tom Bassam's fortnightly briefing on what’s happening in the world of OTT and sports broadcasting.

by Tom Bassam

Marisa Reich | Why achieving brand authenticity requires a fight against prejudices

In her second SportsPro column, the chair of She Sports Switzerland challenges the sports marketing industry to move beyond outdated gender stereotypes and start creating authentic campaigns fit for the times.

by Marisa Reich

Opinion | US teams are losing home field advantage on social media. Here’s a game plan to fight back

Jeff Nathenson, the managing director, international at digital content company Team Whistle, explains how social media teams at US sports franchises can defend their turf as European soccer’s interlopers continue to encroach.

by Jeff Nathenson

Opinion | Using AI for sports production is essential in the post-pandemic world

Mark Andrews, global sales manager at Mobile Viewpoint, explains how artificial intelligence is changing the game for sports content producers.

by Mark Andrews

Features