Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
AppsFlyer's Mariano Miculitzki on why, now more than ever, it is important to gather as much information on fans as possible in order to create successful interactions.
by Mariano Miculitzki
Anthony Smith-Chaigneau, Nagra's senior director of product marketing, on why rights holders need to look closely at how they are able to augment their media offer to consumers.
by Anthony Smith Chaigneau
SportsPro digital editor Tom Bassam's fortnightly briefing on what’s happening in the world of OTT and sports broadcasting.
by Tom Bassam
In her second SportsPro column, the chair of She Sports Switzerland challenges the sports marketing industry to move beyond outdated gender stereotypes and start creating authentic campaigns fit for the times.
by Marisa Reich
Jeff Nathenson, the managing director, international at digital content company Team Whistle, explains how social media teams at US sports franchises can defend their turf as European soccer’s interlopers continue to encroach.
by Jeff Nathenson
Mark Andrews, global sales manager at Mobile Viewpoint, explains how artificial intelligence is changing the game for sports content producers.
by Mark Andrews
Business insights & future intelligence delivered to your inbox