SportsPro SmartSeries

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SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

04.04

Sportradar’s Frank Wenzig: Time to make the case for virtual sports

Sportradar’s managing director of gaming discusses the advances in virtual sports and their place in the market during the coronavirus pandemic.

by Frank Wenzig

Sam Grimley | Covid-19 isolation brings esports into the mainstream

GumGum Sports commercial director Sam Grimley looks at what the sudden boom in esports audiences could mean for sponsors.

by Sam Grimley

Luke Jenkinson | Thinking like a startup will limit the damage of the Covid-19 crisis

Luke Jenkinson, chief executive of Oslo-based commercial consultancy Elire Management Group, shares his thoughts on the coronavirus pandemic and explains why a mentality of focus and togetherness will be invaluable as the sports industry works to rebound.

by Luke Jenkinson

At Large | Can Britain’s PE teacher inspire a different response to the live sports shutdown?

Sports organisations have largely turned to esports and the archives to fill the live sports gap but many have other assets at hand to offer something deeply relevant in the current crisis.

by Eoin Connolly

Wetterhahn and Edwards | Will coronavirus bring esports and gambling into closer collaboration?

Fladgate partner, Alan Wetterhahn, and associate, Thomas Edwards, lay out the case for how gaming and gambling can combine safely to create new revenue streams.

by Thomas Edwards and Alan Wetterhahn

The Sports Consultancy | Ten truths for the sports industry during the Covid-19 pandemic

Robert Datnow, managing director and co-founder of The Sports Consultancy, considers the far-reaching implications of the coronavirus pandemic and its impact on the sports event sector.

by Robert Datnow

Features