Thought Leadership

23.04

SportsPro SmartSeries - Smart investment

Features

SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

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OTT Newsletter 04/22: A look at the IPFL’s DTC play that never happened and perfecting payments

SportsPro digital editor Tom Bassam's fortnightly briefing on what’s happening in the world of OTT and sports broadcasting.

by Tom Bassam

02

Marisa Reich | Misogynists, cheats and liars… the sad perception of international federations

SportsPro columnist and chair of She Sports Switzerland Marisa Reich ponders how sport’s traditional governing bodies can rid themselves of malignant forces and overturn their negative public perception in the process.

by Marisa Reich

03

OTT Newsletter 03/12: The NHL’s new rights deal and why Rangers are the envy of soccer’s elite

SportsPro digital editor Tom Bassam's fortnightly briefing on what’s happening in the world of OTT and sports broadcasting.

by Tom Bassam

04

Marisa Reich | Empathy and innovation are key to sport’s post-pandemic recovery

Marisa Reich, chair of She Sports Switzerland, considers sport’s response to the Covid-19 crisis and explains why an innovation-led, human-centred approach can help the industry build back better.

by Marisa Reich

05

OTT Newsletter 02/11: A rant about the BCCI’s social media clips and Super Bowl ratings thoughts

SportsPro digital editor Tom Bassam's fortnightly briefing on what’s happening in the world of OTT and sports broadcasting.

by Tom Bassam

06

At Large | As sport’s models change, shared benefits will be key to future growth

The economic pressures of technology and the pandemic have altered the balance of power in the sports industry but collaboration, rather than extraction, will be the way to find new sources of value.

by Eoin Connolly