Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Tom Elsden, business director at sports digital consultancy and agency Mailman, argues that now is the time to invest in the Chinese esports market and has five good reasons why.
by Tom Elsden
Mike Bohndiek, chief executive at sports and entertainment technology, digital and commercial specialists PTI, looks at the role technology can play in helping clubs and venues prepare for the post-Covid return to play.
by Mike Bohndiek
Stephen Hutchison, managing director at marketing agency Fuse, details how the sector can shake up its approach and modernise partnerships.
by Stephen Hutchison
With the precariousness of club finances in English soccer having been exposed by the coronavirus pandemic, Press Association’s chief sports reporter considers whether stricter cost controls and more televised matches will be the keys to long-term stability.
by Jamie Gardner
The sports industry has needed a decisive, far-reaching response to the Covid-19 pandemic but as a new report underlines, it will need to apply that approach again to address another looming threat.
World soccer's most-watched league has returned but in its months as a broadcast-only product, clubs will be thinking carefully about how to close the gap to supporters.
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