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SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

01.07

At Large | As sport’s models change, shared benefits will be key to future growth

The economic pressures of technology and the pandemic have altered the balance of power in the sports industry but collaboration, rather than extraction, will be the way to find new sources of value.

by Eoin Connolly

Opinion | How technology could help sports survive the pandemic

Jason Neureiter, corporate account manager for broadcast and sports at Adorama Business Solutions, discusses the role of technology in helping the sports industry overcome pandemic-related headwinds.

by Jason Neureiter

Opinion | Crouch, bind, invest: Why the influx of investment into rugby union will keep rolling in

James Paul, portfolio manager at Blackstar Capital, considers whether a change in mindset and increased commercial sophistication brought about by private equity investors could herald a new era for rugby union.

by James Paul

At Large | Channel 4 takes cricket back to the future as the broadcast picture shifts

The surprise return of live Test cricket to free-to-air TV has been welcomed by locked-down England fans but with Disney involved, there are other plenty of other themes in play.

by Eoin Connolly

The Tip-Off | Sustainable Spurs finally win a title

Other plotlines that may or may not come to define the sports industry... Anders Besseberg, the IBU and what sounds like the pitch for a bad spy film.

by The Tip-Off

OTT Newsletter 28/01: A look at a YouTube’s shifting position in the sports content ecosystem

SportsPro digital editor Tom Bassam's fortnightly briefing on what’s happening in the world of OTT and sports broadcasting.

by Tom Bassam

Features