Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
SportsPro digital editor Tom Bassam's fortnightly briefing on what’s happening in the world of OTT and sports broadcasting.
by Tom Bassam
SportsPro columnist and chair of She Sports Switzerland Marisa Reich ponders how sport’s traditional governing bodies can rid themselves of malignant forces and overturn their negative public perception in the process.
by Marisa Reich
Marisa Reich, chair of She Sports Switzerland, considers sport’s response to the Covid-19 crisis and explains why an innovation-led, human-centred approach can help the industry build back better.
The economic pressures of technology and the pandemic have altered the balance of power in the sports industry but collaboration, rather than extraction, will be the way to find new sources of value.
Business insights & future intelligence delivered to your inbox