SportsPro SmartSeries - Smart investment
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Opinion | Was data the secret to DAZN’s successful pivot?
As the digital sports media specialist consolidates its key market offerings with major rights acquisitions, Alistair Taylor, a senior consultant at The Sports Consultancy, assesses the evolving approaches of the sport-centric OTT players.
by Alistair Taylor
Marisa Reich | Misogynists, cheats and liars… the sad perception of international federations
SportsPro columnist and chair of She Sports Switzerland Marisa Reich ponders how sport’s traditional governing bodies can rid themselves of malignant forces and overturn their negative public perception in the process.
by Marisa Reich