Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
SportsPro digital editor Tom Bassam's fortnightly briefing on what’s happening in the world of OTT and sports broadcasting.
by Tom Bassam
The past year has brought difficulties few could have imagined but there have still been signs of resilience, ingenuity and dedication. They can get sport through the challenges ahead.
AppsFlyer's Mariano Miculitzki on why now more than ever, it is important to gather as much information on fans as possible in order to create successful interactions.
by Mariano Miculitzki
Anthony Smith-Chaigneau, Nagra's senior director of product marketing, on why rights holders need to look closely at how they are able to augment their media offer to consumers.
by Anthony Smith Chaigneau
In her second SportsPro column, the chair of She Sports Switzerland challenges the sports marketing industry to move beyond outdated gender stereotypes and start creating authentic campaigns fit for the times.
by Marisa Reich
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