Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
James Mercer, commercial director at Envision Virgin Racing, explains how the Formula E team are drawing up their strategy to put green initiatives ahead of sporting ambition.
by James Mercer
Jamie Rice, DAZN’s executive vice president of global content, lifts the lid on how the digital sports media company reacted to the coronavirus pandemic.
by Jamie Rice
Luca Massaro, founder and chief executive of WePlay, lays out the five pillars of the direct-to-fan strategy in challenging times, and explains why data will help sports bodies understand and better communicate with audiences to deliver real results.
by Luca Massaro
The complete shutdown of live sport during the coronavirus pandemic has created unique conditions for the next few months, but it has also confirmed challenges that preceded the current crisis.
With traditional sports leagues slowly returning to action – and delivering record ratings in the process – deputy editor Sam Carp asks whether a brief boost in exposure will translate into long-term gains for competitive gaming.
by Sam Carp
With games set to be played behind closed doors, how can clubs not only deliver a real-time remote fan experience, but also regenerate the lost matchday revenues? This is the question that many in the sports industry are contemplating right now.
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