Thought Leadership

05.03

SportsPro SmartSeries - Smart investment

Features

SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

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01

At Large | This January is about resolve, as much as foresight

Predictions are largely out as the ongoing Covid crisis shrouds the opening months of 2021 in uncertainty, but sports bodies can think now about how they want to approach the future.

by Eoin Connolly

02

Opinion | The future of sports is embracing digitisation

Lars Rensing, chief executive and co-founder of enterprise blockchain services provider Protokol, explains why the future of sports lies in incorporating fan engagement solutions underpinned by secure digital P2P technology.

by Lars Rensing

03

OTT Newsletter 17/12: NFL broadcasters go in search of new audiences

SportsPro digital editor Tom Bassam's fortnightly briefing on what’s happening in the world of OTT and sports broadcasting.

by Tom Bassam

04

At Large | 2020 is a year to forget, with lessons to remember

The past year has brought difficulties few could have imagined but there have still been signs of resilience, ingenuity and dedication. They can get sport through the challenges ahead.

by Eoin Connolly

05

Opinion | The digital transformation of fan engagement through data-driven insight

AppsFlyer's Mariano Miculitzki on why now more than ever, it is important to gather as much information on fans as possible in order to create successful interactions.

by Mariano Miculitzki

06

Opinion | The pandemic has not changed consumer demand for new experiences, just accelerated it

Anthony Smith-Chaigneau, Nagra's senior director of product marketing, on why rights holders need to look closely at how they are able to augment their media offer to consumers.

by Anthony Smith Chaigneau